Exec Director, REAL CIC, Founder of People Tree, Author, Advisor
Safia is an award-winning social entrepreneur & internationally recognised for the company she founded, People Tree, the pioneer of sustainable fashion and food. She led the business as Global CEO for 20+ years in Japan & UK. She left her operational role at People Tree at the end of 2015.
She is a speaker, author, advisor, consultant and executive coach, and trustee with The Countryside Charity (CPRE) and advisor with Business Declares.
Safia launched and leads Fashion Declares in 2022, with leaders from FARFETCH, Reformation, Continental Clothing and others. Fashion Declares is a grassroots movement bringing together people at all levels within the fashion industry to tackle the current climate, ecological and social emergency.
Safia is recognised by the World Economic Forum as an Outstanding Social Entrepreneur and is a leading influencer in Sustainability, Anti-Modern Slavery and ethical business.
'The True Cost' movie featured Safias' work and she has made many documentaries and short films. Author of 7 books, including, 'Slave to Fashion' campaigning to eradicate modern day slavery. 'By Hand'; 'Naked Fashion - The Sustainable Revolution'; and 'Slow Fashion - Aesthetics meets Ethics'. Saf's new book 'Regenerative Fashion' is out late 2022 in English, Spanish and Japanese.