Having founded and run pebble, the sustainable living digital magazine and events company, which reached over 5 million people, Georgina is the expert when it comes to spotting sustainable trends, consumer behaviours and brand strategies that avoid greenwashing. She is an author of three books on sustainability for everyday people, the latest - 365 Ways To Save The Planet - is out March 23 on DK Books. She runs a sustainable living community called Ripples and swims in the sea all year round.