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Al Overton

Sustainability Show 2022


Al qualified as a Medical Herbalist in 1999 and has been involved in the health & wellbeing sector ever since. He headed up the buying function at Planet Organic from 2012 to 2022, evolving them from an organic focused supermarket to a retail leader at the forefront of wellbeing innovation and new health foods. He also supervised Planet Organic’s own label development and drove their sustainability agenda around plastic free packaging, refill concepts and food waste. 

At Planet Organic Al was the launch-pad partner to hundreds of small brands and international brands entering the UK for the first time. He has worked with start-up incubators supporting and advising new brands from concept to shelf and has spoken at national and international conferences on wellness trends, sustainability initiatives and the changing retail landscape.  Al now works as a strategy and growth consultant helping small brands survive and thrive across multiple markets and sectors.  He passionately believes that the way to create change is through inspiration, and that is it down to businesses, brands and thought leaders to excite and delight us all into eating well and living well.” 

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